Privacy Policy

We respect your concern for privacy and value the relationship we have with you. This privacy policy describes the types of personal data we collect about our customers, how we use this information, with whom we share it, and our customers' rights in relation to our use of the information. We also describe the measures we take to protect the security of the information, how long we keep it, and how our customers can contact us about our privacy practices and how to exercise their rights.

Under applicable data protection law, the data controller is the legal entity located in the country in which you reside (i.e. where your billing address is located). The details of the legal entities that act as data controllers for the purposes of this privacy policy are listed below in the "How to Contact Us" section.

Information we collect

We may obtain personal data about you from a variety of sources. We collect this information when you provide it on our website, or through our social media pages. Unless otherwise stated at the time you provide your personal data, the personal data collected by these retailers is not provided to us. When you visit this website, our social media pages, or use services or features of one of our mobile applications, we also collect certain information about your device or usage by automated means, including through the use of technologies such as cookies, web server logs and webbites.

Information you provide

You may provide us with personal data in a variety of ways, such as when you participate in an offer or promotion, or when you make a purchase on our site or in our stores, through our social media pages, or through one of our mobile applications. The types of personal data you provide to us may include: - Contact information (such as name, postal address, email address, and mobile or other phone number) - Age or date of birth - Gender - Name username and password, nickname/screen name - Payment information (such as your payment card number, expiration date, and card security code) - Shipping and billing information (such as delivery address and billing address) - Purchase history - Product preferences - Your skin type/skin condition - Your hair type - Your physical characteristics and skin care concerns - Contact information for friends Contact information from friends, family or others you want us to send messages to on your behalf (please ensure that you only send contact information from people with whom you have a personal or family relationship and who have consented to receive messages from you or ours) - Information or content you provide (such as photos, videos, reviews, articles, questions, survey responses, and comments) - Information you provide us through social media or one of our mobile apps when you visit our media pages social networks or use one of our mobile applications (such as your name, profile photo, likes, location, friends list and other information described on the registration page of the social network or application, or your geolocation data when you use a of our mobile applications).

How we use information

We will use the information you provide to - Send you promotional materials or other communications if you choose, - Provide the products or services you (or your company) have requested and operate features on our website - Process your payment card transactions and /or with a gift card - Create and manage your online account, including access to your online and in-store purchase history - Create a profile about yourself based on the information you have provided us for the purpose of tailoring our advertisements to your interests - Find your skin or hair care routine and manage the effectiveness of our marketing efforts - Assist with product selection and restocking - Chat with you or answer your questions - Post your product reviews - Tailor ads shown to you on our website and elsewhere to your interests and history with us - Communicate with you and manage your participation in special events, contests, sweepstakes, loyalty programs, surveys and other offers - Operate and communicate with you on our social media pages or mobile applications - Operate, evaluate and improve our business (including the development of new products and services; increase and improve our services; manage our communications; analyze our products; perform data analysis; and carry out accounting, auditing and other internal functions) - Comply with applicable legal requirements, relevant industry standards and our policies.

We may also use the information in other ways for which we provide specific notice at the time of collection. The information collected is necessary for the purposes outlined above. Without this information, you may not be able to benefit from some of our products or services.

Legal basis for our use of information

We will use the information you provide for the above purposes if - it is necessary to perform a contract to which you are a party (for example, to process your payment and deliver the products you have ordered); or - we have obtained your consent; or if - we have a legitimate interest in doing so (including a legitimate interest in carrying out marketing activities, research activities, data analysis and internal administration functions, the processing and enforcement of legal claims, and conducting our business in compliance with all applicable laws, relevant industry standards, and our policies).

Information we collect by automated means

When you visit this website, view or click on our online advertisements (including our advertisements on third-party websites), visit our social media pages, or download and use one of our mobile applications (if applicable), we also collect certain information about your use or device by automated means or through the use of technologies such as cookies, web server logs and web beacons. For example, if you use one of our mobile applications, we may collect your IP address, unique device identifier (or other device identifier), and/or geolocation data to provide you with certain features or functionality within that mobile application. As detailed below, we may also collect information about your usage and browsing habits using various web-based technologies.

For your convenience, our mobile applications (if any) may also include functionality that allows you to remain logged in to the application so that you do not have to re-enter a password each time you access the application. IF YOU CHOOSE TO REMAIN LOGGED IN, YOU SHOULD BE AWARE THAT ANYONE WITH ACCESS TO YOUR MOBILE DEVICE WILL BE ABLE TO ACCESS AND MAKE CHANGES TO YOUR MOBILE ACCOUNT AND MAKE PURCHASES THROUGH YOUR ACCOUNT. For this reason, if you choose to remain signed in to the application on your mobile device, we strongly recommend that you enable the passcode lock security feature on your mobile device to protect against unauthorized access and use of your mobile device and account. in the app.

Technologies we use

Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser.

The following types of cookies are set on this website.

Internal cookies essential for the operation of the website

We use first party cookies to help the website work in the best possible way. You can opt out of these cookies and disable them by adjusting your browser settings. However, please note that without these cookies, your user experience may be affected.

In addition to obtaining information through cookies, our web servers may record details such as operating system type, browser type, domain and other system settings, as well as the language your system uses and the country and area time your device is located. Web server logs may also record information such as the address of the web page that linked you to our website and the IP address of the device you use to connect to the Internet.

Third-party web analytics cookies

On this website we may use third party web analytics services, such as those of Hotjar, and/or Adobe Site Catalyst and/or Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs, and web beacons to collect information (such as IP address) and use that information to help us analyze how visitors use the Website. These providers may use cookies placed on this website (such as the Google Analytics cookie) and cookies placed on third-party websites (such as Google advertising cookies), or other third-party identifiers, in aggregate, to analyze the visitors to our website. When you visit our website for the first time, a cookie banner will inform you of the use of these analysis technologies. They will only be used if you accept them or if you continue to use this website. You can change your cookie settings at any time to accept or reject these analytics technologies by clicking on the cookie control tool below to adjust your cookie preferences.

Third-party cookies intended to improve the interactivity of the website

This website may also be compatible with certain third-party services, such as sharing buttons on social networks such as Facebook, Twitter, Pinterest and Instagram, tweet lists (Twitter) and videos posted on the website (Youtube). These features use third-party cookies that are placed directly on your device by these services. When you visit our website for the first time, a cookie banner will inform you of the use of these cookies. They will only be used if you accept them or if you continue to use this website.

Targeted Advertising We may also use third-party platforms, including platforms operated by social networks, such as Google, Facebook, and Pinterest, to show you ads based on your interests. We may convert your email address, phone number or other information into a unique value that those third parties can match with a user of their platform or with other data they may have collected from you. This matchmaking allows interest-based ads to be served on those platforms. To opt out of these ads, you must change your preferences by clicking on the cookie control tool below and deselecting the "targeting" setting. These platforms may have their own privacy notices or policies, which we encourage you to review.

Information we share

We do not rent lists, sell, or otherwise disclose the personal data we collect about you, except as described here. We may share your personal data with - Our affiliates for the purposes described in this Privacy Policy. - Service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders, and provide web hosting and marketing services. - Other third parties with your consent.

In addition, we and our affiliates and other service providers may disclose information about you (i) if required to do so by law or legal process, (ii) to law enforcement authorities or other government officials, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or existing fraudulent or illegal activity.

We also reserve the right to transfer the personal data we hold about you in the event we sell or transfer all or part of our business or assets. In the event of such a sale or transfer, we will use reasonable efforts to have the transferee use the personal data you have provided to us in a manner consistent with our Privacy Policy. Following such sale or transfer, you may contact the entity to which we have transferred your personal data with any questions regarding the processing of such information.

Push alert notifications and in-app updates

When you download one of our mobile applications (if applicable), we may offer you the option to opt-in to receive push notifications from us on your mobile device in connection with that mobile application. These push notifications may include promotional communications about our products and services. After downloading the applicable mobile application, you can opt out of receiving push notifications by adjusting the settings on your mobile device. Opting out of push notifications will not affect other communications you receive from us, such as email communications. You may also receive alerts and updates within our mobile applications regarding our products and services or your accounts with us. To stop receiving these alerts and updates, you can uninstall the applicable mobile application from your mobile device.

Your rights and options You have certain rights and options in relation to the personal data we collect from you. To update your preferences, ask us to remove your information from our mailing lists, or make a request, please contact us as specified below.

Email opt-out

You can tell us not to send you commercial email communications at any time by clicking the unsubscribe link in commercial emails you receive from us or by contacting us as indicated below. You can also opt out of receiving our marketing emails by sending an email to contacto@belyou.com.mx

Postal mail exclusion

You can ask us to stop sending you marketing communications by postal mail by following the instructions that may be included in a certain promotion. You may also request that we refrain from sending you promotional postal mail by contacting us as indicated below.

Marketing and SMS notifications

By signing up for text marketing notifications, you agree to receive recurring automated marketing messages and shopping cart reminder messages at the phone number provided.

We determine cart abandonment using a cookie and check if the existing user has already opted into SMS marketing.

Consent is not a condition of purchase. Reply STOP to unsubscribe. HELP for help. Message and data rates may apply.

Geolocation information

When you use one of our mobile applications, we may ask you for your geolocation. You can choose not to share your geolocation data by adjusting the location services settings of your mobile device. In order not to share your geolocation data, follow the instructions on your mobile device to change the corresponding settings; otherwise, contact your service provider or device manufacturer.

Withdrawal of consent

You may also revoke any consent you have previously provided to us at any time with effect for the future, by contacting us as indicated below. This will not affect the lawfulness of our use of your information based on your consent before it was revoked.

Review, update or delete personal data or restrict or oppose its use

Subject to applicable law, you have the right to request access to and rectification or deletion of the personal data we maintain about you, or to request restriction of our use of this information, as appropriate. You also have the right to object at any time to the use of your personal data for direct marketing purposes, including profiling related to direct marketing. For all other purposes, you can object at any time to the use of your personal data, for reasons related to your particular situation, in accordance with applicable law. These rights may be limited in some circumstances by applicable law. We may take reasonable steps to verify your identity before granting you access or making corrections. You can exercise these rights by contacting us as indicated below.

Other rights

Subject to applicable law, you have the right to receive, in a structured, commonly used and machine-readable format, the personal data you have provided to us about yourself, with your consent or based on a contract to which you are a party. You also have the right to have this information transferred to another data controller, whenever technically possible. You can exercise this right by contacting us as indicated below. You can also file a claim with a data protection authority.